Color Is

The Global Paint And Color Authority

AFM is proud to be part of the Color Guild who combines the expertise and experience of its member companies making them uniquely qualified to serve as a definitive resource on color and coatings.

Color Guild colorists predict and present trend colors 12 to 18 months in advance of their entree into the marketplace. Their colors are based on the “Color Is” Color System supplying access to over 1300 colors annually to keep our color palette fresh.

To get started choosing your 'Color Is' colors,
click here