AFM Recognized by Advocacy Group

AFM Recognized by Advocacy Group

Healthy Child, Healthy World’s Blue Butterfly Campaign SponsorsAFM Safecoat® Paint for Best Non-Toxic Product for a Safe Home

Non-profit children’s advocacy group Healthy Child Healthy World is sponsoring AFM Safecoat® as the safest non-toxic paint and stains product line for their Blue Butterfly Campaign. The Blue Butterfly Campaign is an initiative to help spread the word about the “5 Easy Steps to a Healthier Home” that everyone can follow to create a cleaner, healthier environment for their children.

AFM Safecoat provides a complete range of chemically responsible building and maintenance products, and is the only paint on the market that is doctor recommended for its non-polluting, chemically responsible properties. AFM Safecoat’s President, Sam Goldberg, says, “We are thrilled to have our products sponsored and recommended by Healthy Child, Healthy World. For over 25 years, we have been working to develop the safest, highest quality and least toxic paints and building products. We feel that the Blue Butterfly Campaign is a great way of educating the public about protecting the health of families and children inside their homes.”

Well known for producing building products that promote health, quality and sustainability, AFM was named one of the top 50 companies in the green sector by INC. magazine. Today AFM Safecoat is the leading provider of environmentally responsible, sustainable and non-polluting paints, stains, wood finishes, sealers and related green building products. “Very few “green” materials actually address issues of health and toxicity,” says Goldberg. “Many so-called ‘Zero VOC’ (Volatile Organic Compounds) products on the market may reduce emissions that cause outdoor air pollution, but still contain a host of unregulated toxic ingredients that cause indoor air pollution. Safecoat products go much further to protect your health. In addition to meeting the highest standards of environmental responsibility, we also eliminate unhealthy ingredients such as solvents, heavy metals, chemical residuals, formaldehyde and other harmful preservatives.” In fact, Safecoat products are also structured to literally create a "safe coat," with a unique molecular formulation designed to seal surfaces (from wood to concrete and carpets, and much more), thus reducing "offgassing," or the emission of toxins into the environment which can continue for years after initial installation or application of a harmful product.

The Blue Butterfly Campaign says poor indoor air quality is usually very harmful and can cause a host of problems such as asthma, headaches, liver damage, nausea, fatigue and even cancer, yet people in the U.S. spend 90% of their time indoors. The EPA states that indoor air pollution is one of the nation’s most pressing personal health concerns, since it is often more polluted than outdoor air, sometimes up to 100 times higher. Looking for not-toxic, low or no VOC alternatives, such as AFM Safecoat paints, is one positive step a family can take to ensure a better quality life and health indoors for people of all ages.

Healthy Child Healthy World is the nation's leading non-profit organization dedicated to protecting children's environmental health. For over 15 years, their mission has been to educate parents, and all those concerned with the welfare of children, about preventable health and development problems caused by exposures to toxic substances in homes, schools and communities. Healthy Child Healthy World Board of Directors and Advisory Team members include Erin Brockovich Ellis, Laura Dern, Meryl Streep, Olivia Newton-John and Amy Brennemann among others.

To learn more about the “5 Easy Steps to a Healthier Home,” please visit for simple, positive solutions that can be taken to create a healthier lifestyle and safeguard against environmental toxins that can affect children’s health, growth and development.

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